Casino Promotions Developed for the Millions of MySpace Members

SomethingGAMING Partners, LLC, has entered into an exclusive agreement with the social networking giant MySpace to create marketing promotions designed to increase the customer databases and house revenues of their US gaming resort clients.

“It is incredibly exciting to have the enormous membership strength of MySpace behind us as we develop innovative and entertaining methods to attract first-time and perennial gamers to our casino resorts,” said Jake Kahle, Principal, SomethingGAMING Partners. “In addition, MySpace will allow us to provide an additional layer of branding for the resorts, tailored to the sought-after 20s-30s demographic.”

Due to MySpace’s potential for detailed target marketing, SomethingGAMING Partners will be able to create exclusive promotions that pinpoint exact segments of the casino gaming market. For example, for the casinos in Illinois and Colorado, which have seen their attendance numbers decline due to the public smoking bans in those states, a casino promotion has been created that will be advertised to the thousands of MySpace members (age 21 and older) in Illinois, Colorado and their feeder markets, who have identified themselves as “non-smokers” in their MySpace profiles.

“Database marketing is paramount for the casino industry. And for us to literally be able to drive hundreds of thousands of like-minded gamers to our US casino clients, based on their MySpace preferences, will be an unrivaled ‘across-the-reels’ win,” said Kahle.

About MySpace
MySpace is the premier social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos. Their broad-stroke demographics include:

72 million unique monthly users
37.3% reach of US online population
60% of Social Networking Market Share
41.8% reach of all adults aged 18-49

About SomethingGAMING Partners
SomethingGAMING Partners is a Las Vegas-based marketing company specializing in creating marketing partnerships in the gaming, state lottery and hospitality/travel industries. Their client credo is, “Each makes the other better.” Current clients include Hard Rock Hotel & Casino Las Vegas, Planet Hollywood Hotel & Casino, JetBlue Airways and Dunkin’ Donuts. The company is also developing an Apple iPhone tourism-based game application, which will be debuted in early 2009.