Could Legalizing Online Gambling Help The US Economy?
January 3, 2009 · Print This Article
Now that the outgoing administration has put their stamp on the Internet gambling issue in the US, the new administration will be asked to not only overturn that decision, but also to regulate the industry.
There are several observers who believe that legalizing online gambling would give a boost to the economy. The ideas of financial analyst Brian Wilkman are centered on the advertising money that could be generated from online casinos.
“Las Vegas casinos already spend millions of dollars on advertising. If they could spend money to have their brand name seen online, they would so immediately,” said Wilkman.
He believes that the advertising that would be done by Las Vegas casinos would be different from the current system where affiliates are trying to get players to sign up with the casinos.
“If a brand such as MGM or Wynn was able to simply have their names seen on other sites with massive traffic, they would not care about the sign ups. It would all be about branding,” stated Wilkman.
Wilkman has been spending most of his days of late working to find the best way for the US to turn around the economy. He claims that in his analysis, online gambling advertising would be among the most profitable for all parties involved.
Currently, small bloggers online have big followings but can not drum up enough advertising dollars to make a full living from their blogs. Wilkman believes that if they could advertise on sites with a lot of traffic, that the casinos would pay big money to be on them.
That money would then be pumped back into the community by the bloggers. With the amount of people that now run blogs, the money that would be generated could start the economic change that many people in the US are looking for.
Las Vegas is struggling, but even insiders know that change is coming. Several casino owners in Sin City that had been against legalizing online gambling are now considering the idea as a strong replacement for some of the business they have lost.
In addition to the bloggers, the big online sites would also command millions of dollars in advertising deals from casinos. Sites such as YouTube, MySpace, Yahoo, and Google would become prime targets that could demand big money.






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